Journal of Airline Operations and Aviation Management

Middle East aviation industry comprises 4.5 percent of the global aviation market, thanks to its strategic location between all continents of the world and its position as a hub connecting the European and Asia-Pacific markets. The UAE is the biggest aviation market in the Middle East, with a 45 percent share of the region’s aviation sector. This study evaluates the effectiveness of sustainable aviation by analysing the sustainability measures and strategies of two carriers: Emirates Airline and Etihad Airways. Thematic analysis of sustainability reports of the two carriers identified the environmental impacts of their operations and their measures and strategies to reduce greenhouse gas emissions in compliance with ICAO and IATA policies and targets within the pillars of sustainability: economic, social, and environmental. The study concludes that, despite the strategies and measures reported, the chances that both airlines would achieve 2050 net zero emissions target remains slim.